World Oral Health Day

World Oral Health Day


An event celebrated annually on March 20, the World Oral Health Day is the largest global oral health campaign organized by the FDI World Dental Federation. The day of March 20 reflects the 3 goals of FDI. Firstly, seniors must have a total of 20 natural teeth at the end of their life to be considered healthy; Secondly, children should possess 20 healthy primary teeth; And lastly, a healthy adult should have a total of 32 teeth with zero dental cavities. These goals, expressed on a numerical basis, is translated as 3/20, thus the chosen day of March 20. As the World Dental Federation’s chosen theme for this year 2020 campaigns with the slogan #UniteForMouthHealth, the Philippine Dental Association (PDA) has partnered and collaborated with government bodies and the Manila Water Foundation (MWF) in order to achieve effective promotion of the theme. Through this in itself, it can be observed that unity for mouth health is evident. Joint efforts towards a common goal where each member is individually committed in working together for health information dissemination to the society. As classes and offices were suspended on March 20 due to the COVID-19 pandemic, the PDA and MWF have decided to postpone the presentation of the 10-faucet wash facility and educational materials (i.e. flyers, posters) to San Juan Elementary School. However, campaigns via online and social media are continuous and highly encouraged. MWF has previously released infomercials and ads in cinemas and along major roads (EDSA -MMDA LED billboard) to boost the audience reach of the campaign. Currently, there are 3 LED boards along EDSA showing videos on oral health, hand hygiene, and responsible use of water. The same videos are likewise posted on social media platforms such as facebook and youtube. Locally, several dental practitioners have actively promoted oral health via radio and national television as well. Most important to mention is while the public is restricted from going out, and arranging group gatherings, the World Oral Health Day has seen a new campaign avenue through facebook and the app TikTok where those who joined in the campaign made funny videos through the app and uploaded them in facebook. Both organizations, PDA and the MWF, are also conducting a pledge and facebook frame contest open to the general public. The contest encourages people to make a personal pledge towards better oral health, diet and handwashing practicing at the same time pushing for the campaign of the program through the use of the World Oral Health Day facebook frame. Winners of the contest will receive hygiene kits and gift certificates from the two organizations. As the goal of the annually celebrated World Oral Health Day is to raise awareness via campaigns and health education, the impact of the program may take years to be observable in the population. Repeated exposure to health education is necessary to reach a point where education contributes to knowledge and change in behaviour. Partnerships are necessary as such a great work needs continuous team effort from the various sectors of the community. With that, together let’s #UniteForMouthHealth!


March 20, 2020


8:00 am - 5:00 pm


Online only